How to Sell Products on Lazada in 2022

E-commerce is booming throughout Southeast Asia. Lazada is the greatest way to get into this market for foreign sellers.

Lazada is the region’s most popular online retailer. Sellers from Indonesia, Singapore, Vietnam, Thailand, and Malaysia can use this platform to offer their products in these six countries.

As of 2019, Southeast Asia’s internet market was valued at $100 billion, and this figure is expected to triple by 2025, according to Google and Temasek. Cross-border merchants are drawn to this region because of its relatively young population and strong internet and smartphone usage.

Lazada has built a dynamic and unique online shopping platform as the world’s foremost entrance to Southeast Asia’s eCommerce marketplace. For eCommerce sellers, it’s one of the most straightforward methods of increasing regional sales.

Using Lazada to grow your business is easy when you know how.

What can you do in Lazada?

It is possible to create a Lazada shop for each site and modify your items, descriptions, delivery schedules, and prices to suit buyers’ needs in different countries.

You may begin by selling on Lazada in the Philippines or Singapore, for example, before gaining more expertise and expanding your business to launch a Lazada store in Thailand or Vietnam.

How to sell on Lazada?

Image source: techcrunch.com

Ecommerce enterprises in China, Hong Kong, the United States, and Europe can easily begin selling in Southeast Asia through Lazada.

As long as you submit all your products to the Lazada center in one shipment, they’ll care for everything else. In the Lazada center, there is no need to worry about shipping, refunds, or misplaced things.

From a single Lazada account, you may manage many stores in multiple countries. Once you’ve logged into the Lazada seller center, select the store you’d like to see.

For Lazada sellers, the following are required:

• Suppose you don’t already have a registered company; you may want to do so. Getting it done takes less than a week and costs less than $1,000.

• You’ll need a Payoneer card email and phone number to register as a vendor on Lazada.com.

• On Lazada, go to the seller center and click “Become a seller now” to begin selling.

• Complete the application form and wait for a seller contract from Lazada’s seller center to arrive through email.

• To verify your account, follow the step-by-step instructions you’ll get through email after signing the contract and returning it.

• The Payoneer card will be set up for you by Lazada if you don’t already have it. The Lazada stores also provide training tutorials to assist you in getting to know about your Lazada stores’ features and functionality.

Step 1: Register and Submit Required Documents

The first step to selling on Lazada is to create an account and then register. After that, a registered company, not an individual, can sell the product on Lazada.

Registration of a seller

• It’s a simple process that takes less than five minutes to complete. Sign up for a Lazada account by clicking on SIGN UP.

• You will be taken to a webpage where you must provide mandatory information such as your phone number, password, full name, and birthday. Slide the “Slide to obtain SMS Code” option after providing the phone number. Verify your phone number by using this to obtain a verification code.

• Click the “Sign Up” button. The option to “Sign up with Email” is also available. There are two ways to sign up, and both are possible.

• The registration process follows the signup process. You’ll need to provide your company’s name, address, and billing information here.) All necessary paperwork, including your business registration and bank account information, must be submitted.

Step 2: The Training Session

Lazada provides free and thorough training to help and smooth the process of selling on Lazada for free. For this, you will have a thorough understanding of using Lazada in the most advantageous way possible.

All of your questions, no matter how simple or complex, will be answered. Moreover, you’ll have no trouble navigating the seller portal.

The following are some of the advantages you’ll receive from the training session:

• Weekly advertising and promotion training sessions. As a result, you’ll be able to make the most money possible.

• To increase the number of customers in the store, weekly product content optimization sessions are held.

• A one-on-one training session teaches you how to deal with the anticipated influx of customers throughout the Christmas season.

• Each merchant should make use of Lazada’s training opportunities. It will give you the information you need to gain a strong knowledge of the platform.

Step 3: Activate your account

Find an email from Lazada in your inbox now. Get an email with instructions on how to verify. A Lazada seller account is now in your hands. After this, you can sell on Lazada.

Step 4: List your products.

The final step is to create a product page. Adding at least five products is a necessary stage in the process. As a result, you can now begin selling on Lazada. The product description, price, color, weight, dimension, and a high-definition photograph should be included.

How to increase your sales in Lazada?

With Lazada, you have complete control over your online store. Ultimately, it’s all up to you to design and market your product.

• A lot of data is available to you in the Lazada seller center so that you can keep an eye on your performance. Find out which goods are most popular, which marketing tactics need to be adjusted, and where and when to offer a discount or special offer.

• Your product image must be of high quality when you list your products on Lazada. High-quality product images tempt the customers to look into your product. To get high-quality and product-type images go for photo editing services online for affordable rates. 

Online photo editing services will offer you good quality image editing, one of the crucial parts of selling your e-commerce products. 

• Customers become puzzled when you use a product name that is overly technical or unrelated. Surprisingly, most Lazada sellers engage in this practice. Incorporate keywords that shoppers use when searching for products.

• To run a successful e-commerce business, customer feedback is essential. To ensure the best possible customer service, it’s a good idea to keep an eye out for client feedback and make adjustments to your service based on that input.

• Constantly monitor your stock levels to ensure that you don’t have to worry about running out of things. Many brilliant online merchants miss out on the opportunity to become a top seller on Lazada because they lack the necessary knowledge and experience.

• Customers will not get bored looking at the same products repeatedly if you have a large variety of items in your online store. The ability to pick and choose from a seemingly endless array of options is ingrained in the human psyche. Buyers will feel confident that they made the right decision because they believe they made the right option.

• Don’t try to sell an extensive range of products from different industries at the same time. If you want to outsell your competition, you should focus your marketing efforts on a specific niche.

• Don’t overlook the opportunity to incorporate client search terms into the product name. Search results on Lazada are more likely to display products that have more specific information in their names. If you want to learn how to sell on Lazada like an expert, there is no other way.

Final Words

If you’re a new seller on Lazada, it’s probable that you already know what the most popular products are, so keep this in mind as you learn about how to sell on Lazada.

You will see a significant increase in traffic and conversion rates after putting these products on your Lazada store.

Lazada’s sales will rise due to the popularity of these products among clients, who purchase them frequently.

Featured Image source: shutterstock.com