Customers are drawn in not just by the business items themselves, but also by the appealing, overall aesthetic display.
It takes only three seconds for a customer to determine whether or not to spend their time looking at your product. This little window of opportunity will decide if your item is worth revisiting and will then join the never-ending list of ignored commercials and offers.
Why is background for product photography important?
The message you want to communicate to your customers will determine the background you pick for product photography. Choosing the right one will help you develop your brand identity and make your product stand out among competitors, as well as allow your customers to efficiently evaluate your products.
5 Top backgrounds for product photography
Backgrounds in black
Luxury items, such as jewelry, cosmetics, and electronics, frequently employ black as a background color. It has always garnered attention since it has the deepest tones of all the colors, but it also accentuates the goods, making every feature obvious.
A dark background might convey mystery and style depending on the product as the subject. The black background creates an interesting impact while still looking professional and elegant.
For clothes and accessory goods, contextual backgrounds are the ideal option. Customers might see themselves in the same circumstances as the individual who was using the same product by employing this strategy.
While choosing a contextual background, go for one that may enhance consumer experiences.
The usage of a patterned backdrop is commonly used to show many goods from an online store in order to maintain a consistent product presentation. Others went so far as to make their own emblem into a patterned background to boost their brand identification.
In addition to adding personality to your product photos, the patterned background adds depth and perspective. Don’t let your imagination suffer because the first step will be easier by removing the background. Just be careful not to confuse clients with complicated background patterns.
If you feel white to be too boring for a background but yet want to add some variety and not too many distracting elements to your images, neutral color as the background to emphasize your goods is the best option.
The use of neutral colors creates a consistent and modern look while also enabling you to experiment with the various features offered. It goes with any design and will help you accomplish any branding you want.
Though some may find it dull, a little imagination may make your product stand out against a neutral background by using vibrant color. In virtually every situation, neutral colors are the safest choice. It has a favorable impact on viewers and has a welcome effect.
Solid Color Background
Solid colors are always a good choice for background product photography. Solid colors appeal to the human eye because they are attention-getting, bold, and engaging. Since it comes in a wide range of light, dark, and blended colors, you’ll never run out of color to use and play with.
The addition of some shadow effects may completely transform the way you design every product placement.
The usage of a two-toned solid color backdrop provides a little dimension to the photos, and solid background colors lend life and excitement to the product. White background color for your product photograph is always the safe option.
White has the ability to bring out the finest in every image. This simplicity maintains continuity and provides a clean appearance. The use of white as a background provides a modest visual impact, allowing the product to stand out. It is ageless and never goes out of style.
How to decide a perfect background for product photography?
Background of product photographs plays an important role in focusing the product you are displaying to your customer on your eCommerce business website. Consider how different colors may affect online buyers when choosing the background. Do they complement your product’s and brand’s colors? In the case of white or transparent products, you may additionally need to add color to the background.
Colors that complement your brand
Remember that your product photos should complement your brand colors to get the most out of them. The very last thing you want is a collection of images that mismatch with your branding.
Places where your products will be displayed
You should think about the context of your photographs and then decide a background for its right platform. Your product should look good on your website as well as also in your other platforms such as social media.
Background through photo editing
There is always an option to get an appropriate right background for you if you do not have the actual resource. Photo editing or postproduction is essential in any photography. However, in product photography photo editing can make a big difference.
You can use professional photography services online such as the UK Clipping path. Photography services as such provide extraordinary services at affordable ranges.
Choosing the appropriate background to utilize from the various alternatives available may be both complicated and difficult. Each of them has a distinct and unique style to attract buyers’ interest.
A useful tip could be, consider your product’s purpose, platforms to reach your customers and get good post-production work. These few points in summary are the way for you to get started.